82% of Marketers Aren’t Testing Effectively – Here’s Why

Originally published on: http://feedproxy.google.com/~r/crazyegg/~3/GD0QY_t96ls/

a/b testing

As conversion optimization becomes more of a priority in more and more companies, we’re seeing a lot of statistics on how marketers perform their tests, the tools they use and, most importantly, the tests they run. These statistics are extremely important because they give us a window into what marketers are doing and how we can improve ourselves and our marketing strategies. New research from Adobe uncovers two critical issues: More than 8 out of 10 (82%) marketers say knowing how to test effectively is “somewhat” or “very” challenging. Even more important (and distressing), nearly half (42%) say analyzing the…

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