B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]

Originally published on: https://www.marketingprofs.com/podcasts/2017/33288/b2b-influencer-lee-odden-toprank-marketing-smarts-podcast

Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content. Read the full article at MarketingProfs

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