How to Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should)

Originally published on: https://www.marketingprofs.com/articles/2017/33190/how-to-build-a-long-form-marketing-video-people-will-actually-watch-and-why-you-should

If an explainer video is a snack, a long-form documentary (think 15 minutes) is the marketing equivalent of a four-course meal. The thing is… no content strategy can live on snackable content alone; sometimes, you need to serve up a full meal. Read the full article at MarketingProfs

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