How to Integrate SEO and PPC Together to 3X Your Sales

Originally published on: http://feedproxy.google.com/~r/crazyegg/~3/OTmBe_HxvpU/

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Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the content demand. And while PPC helps accurately target the right audience and positions you prominently in search results, you might have to make a larger investment and also compete with other advertisers in a bidding war. So, if you want to drive more sales, it’s crucial that you integrate the two instead of running separate campaigns at varying intervals. By doing this, content marketers can effectively boost…

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