Originally published on: http://feedproxy.google.com/~r/crazyegg/~3/r728xkDdjl4/

For a marketer, there’s nothing better than concocting the perfect combination of art with a little science. The infographic below gives you some helpful tips for your pay-per-click advertisement copy, while including some extremely useful industry data. However, I want to sound a tiny alarm first… One trap that a lot of pay-per-click advertisers fall into is that they compartmentalize each part of their campaign. They laser focus on writing ads that they hope will have the highest click-through possible, using all the tips and tricks currently available. Then they move on to building a landing page without thinking about…

The post How To Write Your Highest Performing Text Ads appeared first on The Daily Egg.

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