Originally published on: https://www.marketingprofs.com/articles/2017/32599/in-pursuit-of-the-perfect-headline-whats-the-secret-to-making-your-audience-click

What is the secret to an engaging headline? Everyone has an opinion… but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. Read the full article at MarketingProfs

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