Originally published on: https://www.marketingprofs.com/articles/2017/32713/marketing-operations-is-here-to-stay-what-you-need-to-know

It wasn’t always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it’s now the core engine making Marketing smarter, faster, and more cohesive. Read the full article at MarketingProfs

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