Do iPhone Users Spend More Online Than Android Users?

Originally published on: http://feedproxy.google.com/~r/seomoz/~3/HUsGkhGJS7g/apple-vs-android-aov

Posted by MartyMeany

Apple has just launched their latest flagship phones to market and later this year they’ll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?

At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at the end, too!

Why am I asking this question?

Way back when, before joining the online marketing world, I sold mobile phones. I couldn’t get my head around why people bought iPhones. They’re more expensive than their Android counterparts, which usually offer the same, if not increased, functionality (though you could argue the latter is subjective).

When I moved into the e-commerce department of the same phone retailer, my team would regularly grab a coffee and share little nuggets of interesting e-commerce trends we’d found. My personal favorite was a tale about Apple users spending more than desktop users. The story I read talked about how a hotel raised prices for people booking while using an Apple device. Even with the increased prices, conversion rates didn’t budge as the hotel raked in extra cash.

I’ve always said this story was anecdotal because I simply never saw the data to back it up. Still, it fascinated me.

Finding an answer

Fast forward a few years and I’m sitting in Wolfgang Digital behind the huge dataset that powered our 2017 E-Commerce Benchmark KPI Study. It occurred to me that this data could answer some of the great online questions I’d heard over the years. What better place to start than that tale of Apple users spending more money online than others?

The online world has changed a little since I first asked myself this question, so let’s take a fresh 2017 approach.

Do iPhone users spend more than Android users?

When this hypothesis first appeared, people were comparing Mac desktop users and PC desktop users, but the game has changed since then. To give the hypothesis a fresh 2017 look, we’re going to ask whether iPhone users spend more than Android users. Looking through the 31 million sessions on both iOS and Android operating systems, then filtering the data by mobile, it didn’t take long to find the the answer to this question that had followed me around for years. The results were astonishing:

On average, Android users spend $11.54 per transaction. iPhone users, on the other hand, spend a whopping $32.94 per transaction. That means iPhone users will spend almost three times as much as Android users when visiting an e-commerce site.

Slightly smug that I’ve finally answered my question, how do we turn this from being an interesting nugget of information to an actionable insight?

What does this mean for digital marketers?

As soon as you read about iPhone users spending three times more than Android users, I’m sure you started thinking about targeting users specifically based on their operating system. If iOS users are spending more money than their Android counterparts, doesn’t it make sense to shift your spend and targeting towards iOS users?

You’re right. In both Facebook and AdWords, you can use this information to your advantage.

Targeting operating systems within Facebook

Of the “big two” ad platforms, Facebook offers the most direct form of operating system targeting. When creating your ads, Facebook’s Ad Manager will give you the option to target “All Mobile Devices,” “iOS Devices Only,” or “Android Devices Only.” These options mean you can target those high average order value-generating iPhone users.

Targeting operating systems within AdWords

AdWords will allow you to target operating systems for both Display Campaigns and Video Campaigns. When it comes to Search, you can’t target a specific operating system. You can, however, create an OS-based audience using Google Analytics. Once this audience is built, you can remarket to an iOS audience with “iPhone”-oriented ad texts. Speaking at Wolfgang Essentials this year, Wil Reynolds showed clips of people talking through their decision to click in SERPs. It’s incredible to see people skipping over year-old content before clicking an article that mentions “iPhone.” Why? Because that user has an iPhone. That’s the power of relevancy.

You’ll also be able to optimize and personalize your bids in Search, safe in the knowledge that iPhone users are more likely to spend big than Android users.

There you have it. Don’t let those mad stories you hear pass you by. You might just learn something!


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How to Win New PPC Accounts: 5 Approaches for Agencies

Originally published on: http://feedproxy.google.com/~r/WordStreamBlog/~3/XAS9ojgoCgw/win-new-ppc-accounts

A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end of the day … the time when you’re really tired and only thinking about going to bed.

One night the instructor, contrasting non-profits and their for-profit counterparts, made a comment that I never forgot. It was so simple that I felt stupid: For-profit companies exist to make money.

It seems like a simple idea, but it’s a revelation that can have serious implications for your marketing agency.

how to add ppc as a revenue stream

If you Google “wealth strategies,” you’ll quickly find the concept of multiple revenue streams. Usually, these articles recommend buying property and generating rental income. But for the modern marketing agency, there’s a simpler way.

Your agency has an advantage over most other companies in that you can, and likely do, offer multiple services. And PPC advertising can be your next revenue stream … if you ask the right questions.

Today, I’ll outline five things you should say to your prospects as well as your agency’s new and existing clients to introduce them to PPC. Importantly, these questions will also help you overcome some of the most common objections to adopting paid search as a channel. 

With a little extra work, you can add boost your agency’s profits without having to become a landlord.

1. “Let’s revisit your growth strategies.”

This question is for your existing clients, and there’s a reason it comes first. In business as in fundraising, the most important clients are the ones you already have.  

Selling your existing clients on PPC is easier because you already have a relationship. Plus, if you’re new to paid search advertising yourself, you’ll have an easier time with their accounts since you are already familiar with them. For your first few, you can easily offer your PPC services free of charge in exchange for a testimonial. (Check out my tips for pricing a new PPC offering.)

And if you’re already a seasoned PPC manager, not connecting with your existing clients is like leaving money on the table.

Regardless, it’s good business practices to engage your clients regularly as a check-in. They’re every bit as concerned about growth as you are, and this is a great way to open a conversation about new marketing channels that will help them grow. 

2. “My other auto dealer had this problem – what about you?”

This isn’t about auto dealers. That’s just an example. The point is, two things happen when you use anecdotal stories about other clients: First, you build credibility. Second, you learn.

By building industry knowledge and listening to your specific client needs, you become an expert.

This question will get your clients listening because we’re naturally interested in what our competitors are doing and how we can learn from them. If you have multiple clients in the same industry, you should be using your learnings from one account to influence how you manage the others.

3. “You’re looking for phone calls, right?”

Too often, we assume that everyone speaks marketing. Most of us working in the agency world came from marketing. We drop marketing-bombs like “conversion.” Most of your prospects will think you’re trying to save their soul.

Do your research before the call and make some assumptions. We know that most lawyers and contractors want phone calls. We know most retailers want foot-traffic. We know that online-retailers want an ecommerce purchase. Always ask, but don’t hesitate to assume and make that assumption part of the opener.

getting calls with paid search

Once you get that “of course” you’re expecting, you can explain how your clients are using PPC to drive calls.

So what do you say when you get the inevitable pushback? The “We’re doing just fine”?

4. “You said you were doing fine, but…”

Most likely, if you hear “We’re doing just fine,” you’re not talking to a decision-maker. This is when we should go back to their website or LinkedIn and find someone with more authority.

But what if this is the owner? Then we should assume they’re just busy. Turn the “no” into a “maybe” and ask for a follow-up date…or just call back later. But when you do, arm yourself with research. What are they doing to generate business? Are they using AdWords? Are their competitors using AdWords? Lead with this:

“You mentioned last time we talked that you’re doing fine, but I noticed that your competitor popped up when I Googled ‘St. Louis roof repair.’ Does that mean you’re not doing PPC?”

So what do you say if their response is, “PPC is expensive, so we do SEO…”

5. “What’s been your experience with PPC?”

This is actually a great objection. It means they’re somewhat savvy and have a marketing budget.

This leads to a great follow-up: “Have you ever tried PPC and if so, what happened?”

PPC complements SEO so well that you have a great opportunity with them. Most likely, they got burned on PPC in the past or their current agency just doesn’t offer it. Either way, you can offer to set up their account for a fee and then manage it for a few months at a discount or offer a free month. Then prove to them that AdWords works if done right.

However, don’t feel obligated to do too much for free. At my first sales job, they said to never use the word “free.” It leads people to undervalue what you’re offering.

In conclusion

Adding a new revenue stream is a highly effective way to grow your agency. Armed with these questions for prospects and clients, you’re well on your way.


10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

Originally published on: http://feedproxy.google.com/~r/seomoz/~3/KcFH75T_Gec/10-things-do-not-affect-rankings

Posted by randfish

What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about.

10 Things that do not affect your Google rankings

Click on the whiteboard image above to open a high-resolution version in a new tab!

<span id=”selection-marker-1″ class=”redactor-selection-marker” data-verified=”redactor”></span><span id=”selection-marker-1″ class=”redactor-selection-marker” data-verified=”redactor”></span> Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about things that do not affect your Google rankings.

So it turns out lots of people have this idea that anything and everything that you do with your website or on the web could have an impact. Well, some things have an indirect impact and maybe even a few of these do. I’ll talk through those. But tons and tons of things that you do don’t directly affect your Google rankings. So I’ll try and walk through some of these that I’ve heard or seen questions about, especially in the recent past.

1. The age of your website.

First one, longstanding debate: the age of your website. Does Google care if you registered your site in 1998 or 2008 or 2016? No, they don’t care at all. They only care the degree to which your content actually helps people and that you have links and authority signals and those kinds of things. Granted, it is true there’s correlation going in this direction. If you started a site in 1998 and it’s still going strong today, chances are good that you’ve built up lots of links and authority and equity and all these kinds of signals that Google does care about.

But maybe you’ve just had a very successful first two years, and you only registered your site in 2015, and you’ve built up all those same signals. Google is actually probably going to reward that site even more, because it’s built up the same authority and influence in a very small period of time versus a much longer one.

2. Whether you do or don’t use Google apps and services.

So people worry that, “Oh, wait a minute. Can’t Google sort of monitor what’s going on with my Google Analytics account and see all my data there and AdSense? What if they can look inside Gmail or Google Docs?”

Google, first off, the engineers who work on these products and the engineers who work on search, most of them would quit right that day if they discovered that Google was peering into your Gmail account to discover that you had been buying shady links or that you didn’t look as authoritative as you really were on the web or these kinds of things. So don’t fear the use of these or the decision not to use them will hurt or harm your rankings in Google web search in any way. It won’t.

3. Likes, shares, plus-ones, tweet counts of your web pages.

So you have a Facebook counter on there, and it shows that you have 17,000 shares on that page. Wow, that’s a lot of shares. Does Google care? No, they don’t care at all. In fact, they’re not even looking at that or using it. But what if it turns out that many of those people who shared it on Facebook also did other activities that resulted in lots of browser activity and search activity, click-through activity, increased branding, lower pogo-sticking rates, brand preference for you in the search results, and links? Well, Google does care about a lot of those things. So indirectly, this can have an impact. Directly, no. Should you buy 10,000 Facebook shares? No, you should not.

4. What about raw bounce rate or time on site?

Well, this is sort of an interesting one. Let’s say you have a time on site of two minutes, and you look at your industry averages, your benchmarks, maybe via Google Analytics if you’ve opted in to sharing there, and you see that your industry benchmarks are actually lower than average. Is that going to hurt you in Google web search? Not necessarily. It could be the case that those visitors are coming from elsewhere. It could be the case that you are actually serving up a faster-loading site and you’re getting people to the information that they need more quickly, and so their time on site is slightly lower or maybe even their bounce rate is higher.

But so long as pogo-sticking type of activity, people bouncing back to the search results and choosing a different result because you didn’t actually answer their query, so long as that remains fine, you’re not in trouble here. So raw bounce rate, raw time on site, I wouldn’t worry too much about that.

5. The tech under your site’s hood.

Are you using certain JavaScript libraries like Node or React, one is Facebook, one is Google. If you use Facebook’s, does Google give you a hard time about it? No. Facebook might, due to patent issues, but anyway we won’t worry about that. .NET or what if you’re coding up things in raw HTML still? Just fine. It doesn’t matter. If Google can crawl each of these URLs and see the unique content on there and the content that Google sees and the content visitors see is the same, they don’t care what’s being used under the hood to deliver that to the browser.

6. Having or not having a knowledge panel on the right-hand side of the search results.

Sometimes you get that knowledge panel, and it shows around the web and some information sometimes from Wikipedia. What about site links, where you search for your brand name and you get branded site links? The first few sets of results are all from your own website, and they’re sort of indented. Does that impact your rankings? No, it does not. It doesn’t impact your rankings for any other search query anyway.

It could be that showing up here and it probably is that showing up here means you’re going to get a lot more of these clicks, a higher share of those clicks, and it’s a good thing. But does this impact your rankings for some other totally unbranded query to your site? No, it doesn’t at all. I wouldn’t stress too much. Over time, sites tend to build up site links and knowledge panels as their brands become bigger and as they become better known and as they get more coverage around the web and online and offline. So this is not something to stress about.

7. What about using shared hosting or some of the inexpensive hosting options out there?

Well, directly, this is not going to affect you unless it hurts load speed or up time. If it doesn’t hurt either of those things and they’re just as good as they were before or as they would be if you were paying more or using solo hosting, you’re just fine. Don’t worry about it.

8. Use of defaults that Google already assumes.

So when Google crawls a site, when they come to a site, if you don’t have a robots.txt file, or you have a robots.txt file but it doesn’t include any exclusions, any disallows, or they reach a page and it has no meta robots tag, they’re just going to assume that they get to crawl everything and that they should follow all the links.

Using things like the meta robots “index, follow” or using, on an individual link, a rel=follow inside the href tag, or in your robots.txt file specifying that Google can crawl everything, doesn’t boost anything. They just assume all those things by default. Using them in these places, saying yes, you can do the default thing, doesn’t give you any special benefit. It doesn’t hurt you, but it gives you no benefit. Google just doesn’t care.

9. Characters that you use as separators in your title element.

So the page title element sits in the header of a document, and it could be something like your brand name and then a separator and some words and phrases after it, or the other way around, words and phrases, separator, the brand name. Does it matter if that separator is the pipe bar or a hyphen or a colon or any other special character that you would like to use? No, Google does not care. You don’t need to worry about it. This is a personal preference issue.

Now, maybe you’ve found that one of these characters has a slightly better click-through rate and preference than another one. If you’ve found that, great. We have not seen one broadly on the web. Some people will say they particularly like the pipe over the hyphen. I don’t think it matters too much. I think it’s up to you.

10. What about using headlines and the H1, H2, H3 tags?

Well, I’ve heard this said: If you put your headline inside an H2 rather than an H1, Google will consider it a little less important. No, that is definitely not true. In fact, I’m not even sure the degree to which Google cares at all whether you use H1s or H2s or H3s, or whether they just look at the content and they say, “Well, this one is big and at the top and bold. That must be the headline, and that’s how we’re going to treat it. This one is lower down and smaller. We’re going to say that’s probably a sub-header.”

Whether you use an H5 or an H2 or an H3, that is your CSS on your site and up to you and your designers. It is still best practices in HTML to make sure that the headline, the biggest one is the H1. I would do that for design purposes and for having nice clean HTML and CSS, but I wouldn’t stress about it from Google’s perspective. If your designers tell you, “Hey, we can’t get that headline in H1. We’ve got to use the H2 because of how our style sheets are formatted.” Fine. No big deal. Don’t stress.

Normally on Whiteboard Friday, we would end right here. But today, I’d like to ask. These 10 are only the tip of the iceberg. So if you have others that you’ve seen people say, “Oh, wait a minute, is this a Google ranking factor?” and you think to yourself, “Ah, jeez, no, that’s not a ranking factor,” go ahead and leave them in the comments. We’d love to see them there and chat through and list all the different non-Google ranking factors.

Thanks, everyone. See you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com


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5 Essential Blog Foundations for Strong SEO

Originally published on: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/5dWlfUf0Fyc/

5 Essential Foundations for Strong SEO

This is a post by ProBlogger’s SEO expert, Jim Stewart.

Many bloggers start a blog with gusto, rushing to establish a blogging website and share their opinions and knowledge with the world. They choose a popular platform to build on, select an attractive theme with all the bells and whistles, sign up for hosting that appears value for money, before finally writing awesome content and waiting for the audience to explode and their rankings to rocket.

Then reality often sets in.

They slave away for months with much optimism only to find themselves languishing in the dark recesses of page two (or worse) on Google, while their competition revels in the attention lavished on those that sit comfortably in the top three spots on page one.

So what went wrong?

Well it’s often because they’ve built their blogging site on foundations made of sand; unstable foundations that are at the mercy of Google’s ever-changing algorithms, ones that can transform ranking stability into ranking free fall in the blink of an eye.

So what can you do to avoid the pitfalls when establishing your blog? Well, there are tried and trusted strategies to building a blog that can create robust SEO for future growth. These strategies should be the cornerstones of any new blog, ones that will create and maintain a strong foundation that will withstand and protect your blog from the fickle nature of Google updates.

1. Content Management System

Choosing the correct Content Management System (CMS) is imperative. I cannot recommend WordPress highly enough. Its popularity is such that it reportedly powers over 22% of all websites and is a widely used CMS blogging platform for good reason.

wix-vs-wordpress.png

Wix vs WordPress

WordPress is an open-source program that offers you the freedom and flexibility to customise your site to your liking while leaving you room to grow, there are thousands of free and paid plugins, and best of all it contains an in-built blogging platform.

Simplicity is the name of the game with WordPress. It is easy to download and install and just as easy to operate. WordPress also utilises search engine friendly code that not only makes it appealing to Google, but also easy to adjust your SEO with a multitude of plugins.

The admin control panel makes it easy to maintain updates and backups for both plugins and themes and can manage many media platforms, perfect for promoting your brand.

2. Yoast SEO

There are many useful plugins for WordPress but few more important than Yoast SEO. You could spend countless precious hours poring over your site, making adjustments and monitoring results. Yoast SEO will save you that time.

It is arguably the most important, not to mention effective, tool your site can wield. Yoast streamlines your site’s SEO functions via one easy to use control panel where you can follow recommendations to effect real change to your SEO. Yoast SEO is not a one-size-fits-all plugin, and therefore will need some customisation to suit your individual site needs. Never fear though, as the process is simple using the inbuilt dashboard.

Once set up, Yoast SEO can be commanded to check each of your blog posts for SEO friendliness and report back using a sequence of coloured dots, green for good and red for, well, not so good! Yoast offers the ability to focus on areas of your site where SEO improvements are needed the most and can yield fantastic results when fine-tuned. (If you need help installing and setting up Yoast SEO, we have a comprehensive breakdown here.)

3. Hosting

Spend some time selecting your hosting solution. A poor choice, often based on price, can have a detrimental effect on your blogging site, whereas a fast hosting solution can result in huge increases in traffic. If you heed my advice and build your blog using WordPress then it is advisable to have your site hosted by a WordPress specialist.

For that, WP Engine (aff) is unbeatable. They are a dedicated WordPress host with satisfied customers in over 120 countries. Being an open source program, WordPress can be susceptible to certain flaws, such as security. That is why WP Engine is the trusted hosting name for the platform. Their custom designed architecture delivers a seamless and smooth running website that will grow with your blog.

Others benefits include superb customer service, all-important backups, high-level security, and a unique front-end that can help your site run up to six times faster. Site speed cannot be overstated as it contributes heavily towards a great user experience, one that Google values and can help your rankings. An optimal load time is under 0.5 seconds. A fast Domain Name System (DNS) lookup is also important. This system translates an easily remembered domain name into an IP address used for communication between computers. This conversion process takes time, so the faster your DNS, the better value for your blog.

4. Theme

There’s a great thrill when it comes time to selecting a theme for your blog. WordPress has a theme for every blog, from photography to eCommerce and there’s sure to be one perfect for you. These themes require no coding experience, as most include a control panel where you can customise colours, layouts, background images and the like.

While there are thousands of free and paid templates to choose from, you should not select one on design alone. Behind the theme are codes and architecture that will affect your SEO. Select a template that uses heading tags properly and not for aesthetics, otherwise you may be unwittingly harming your SEO.

An SEO Friendly Structure

From How to Select the Perfect Theme for Your Blog

No matter what other website owners are saying, SEO still is, and will remain, a very important element for the whole “getting popular on the internet” thing.

An SEO friendly theme is a really valuable asset. If you’re planning on doing any kind of SEO work around your site, then such a theme is essential. And even if you don’t have time for SEO, an SEO friendly theme can do a surprisingly big part of the work for you anyway.

Good SEO always starts with getting the basic characteristics of your site just right. Only then you can tackle link-building and other off-page SEO tasks.

How can you find out whether a theme is SEO friendly or not? Unfortunately, you can’t know for sure until you start working with a given theme. However, there are still some things to look for when you’re playing with a theme’s live demo, or analyzing the screenshots of a theme.

Is there the ability to set the titles and descriptions for every post and page individually (including the homepage)?Does the theme use <H> headings?Are the categories and tags visible?Is the layout clean and simple?Does the theme support major SEO plugins?

Some of these factors can be seen when you’re looking at a theme, while others are simply listed in the promotional materials of the theme. Make sure to pay attention to these considerations, though. The more SEO features a theme has, the better.

p.p1{margin:0.0px 0.0px 13.3px 36.0px;text-indent:-36.0px;line-height:32.0px;font:18.0px Helvetica;color:#444444;-webkit-text-stroke:#444444}span.s1{font-kerning:none} 5. Brand

I’m a firm believer that brand is a ranking factor for Google. By that I mean that Google admits popularity is a ranking factor, saying, “URLs that are more popular on the Internet tend to be crawled more often to keep them fresher in our index.”

Build your brand. Gone are the days of focusing on building backlinks. Increasing your audience will in turn increase your brand popularity, sending the Googlebot crawling your way more often and increasing rankings in the process. If your brand becomes synonymous with a product or service then Google will trust you and direct traffic your way.

You must also focus on building your brand and growing your audience outside of Google. Social media platforms such as Facebook, Instagram, YouTube and Twitter will all contribute to your brand’s authority in the marketplace and will help drive rankings.

These five factors are prerequisites for building a healthy, stable, and durable blogging site. Rush in and sign up for items based on price, appearance or convenience and your blog will stagnate and possibly die. Get them right and you will have a stable platform that is flexible enough to grow with your blog and take advantage of Google updates long into the future.

The post 5 Essential Blog Foundations for Strong SEO appeared first on ProBlogger.

      


3 Ways to Turn Blog Posts into Engaging Instagram Content

Originally published on: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/EwgYQ0PcU4g/

3 Ways to Turn Blog Posts into Engaging Instagram Content

This is a guest post from Jonathan Chan of Foundr Magazine.

You are probably here because you are a proud blog owner.

Your content is consistently fresh and up-to-date, your mission statement is on point, you’ve managed to create a brand from scratch and everything is going swimmingly. But you’re still not using Instagram to promote your ground-breaking content.

If that sounds like you, we’ve got great news. 700 million monthly users are waiting for you to reach out to them.

In one of their articles, Forbes compared promoting content on Facebook with Instagram. The results showed that a promoted post on Instagram gets 4x more likes than the average Facebook ad. The interesting thing is that the number of impressions isn’t drastically different between the two, but Instagram users engage with content much more than those on Facebook.

This means it’s time to make the leap and look at Instagram as a full-fledged content platform; not an afterthought.

To help you do that, we’re sharing 3 highly effective ways that are guaranteed to turn your already engaging blog posts into even more captivating Instagram content.

#1 Pull Quotes

The brain reacts to visual stimuli in as little as 13 milliseconds. This means you have a fraction of a second to grab a viewer’s attention – and pull quotes, i.e. visual representations of key points – are the perfect way to do just that.

In order to create an engaging pull quote, pick an image you think will grab a person’s attention and add to it an engaging quote from your blog post. The best way to make these posts interesting is to keep them short and sweet, like so:

The extended version of that same quote, or a short paragraph explaining the quote, should go in the description section below the image. Note that you have 2200 characters to get the user to click on the shortened link you’re attaching with the image; plan ahead to make sure you don’t run out of space!

Chances are, you’ve seen plenty of pull quote posts on Instagram. This makes sense: according to Yotpo, Instagram drives the most engaged traffic compared to other social media platforms (including Youtube and Pinterest). This means that text, which may scare less engaged users away, works extremely well on Instagram. This is huge for your marketing – and here’s the reason.

People are likely to remember 10% of the information they hear and read several days later. But if you pair the same information with an image, you are likely to remember 65% of it.

Yes, folks, vision is the sense to exploit in content marketing – and pull quotes are an easy way to turn text into visual content.

Next on our list, let’s take a look at…

#2 Infographics, data visualizations, and beyond

According to eye-tracking studies reported by Nielsen Norman group, internet users prefer looking at images that carry information. The same study found that infographics and data visualizations get 3x more shares than other images on social media.

In other words, infographics and data visualizations aren’t just a powerful way to convey all the information you want to show your followers in one image. They’re also a highly engaging form of content on their own!

The catch is that you don’t want to make infographics too complicated or have them give out too much information. The best thing to do it is give the users a little snippet that has them wanting to know more. The idea is to “wow” them, drive them to your core piece of blog content – and hopefully convert them into subscribers or followers!

Alternatively, you can place an entire infographic on Instagram using their slideshow feature, like so:

Now, to the fun part. Here are 3 tools you can use to make infographics, data visualizations and other data + text images for free:

Canva is a great app for creating engaging graphics tailored to the social media platform you want to share it on. Whether you’re creating an Instagram post or want to include the graphics on your blog, Canva is easy to use and has great design options. Piktochart ? According to Facebook Marketing Strategist Amy Porterfield, Piktochart is an easy tool for people who want to create viral infographics. Many content creators like WordSwag: an app that lets you add text to any image within seconds. It also features a massive library of 290,000 free images you can use for your pull quotes and more!

Last but not least, let’s cover…

#3 Videos

We pretty much saved the best for last. Why is it the best, you ask?

Because 4x as many consumers would rather watch a video about a product than have to read about it. Yes, we have become a community of skimmers and slackers. This is why video content, like this post from Sir Richard Branson, works so well:

Having understood the effectiveness and potential of video content, Instagram now allows its users to use the 1-minute per video option. If you’re wondering how to get more Instagram followers, you should be actively using the video feature. Here are some key tips to doing this well:

Avoid being too commercial and keep it personal. Videos are the best way to really connect with your followers, and posting too many ads and salesy content could ruin that feeling for your followers. Show a snippet of what is coming and get them excited! Use hashtags! This is the most effective way to entice users that are outside of your follower base. Experiment with popular hashtags that describe your content in a nutshell. Use the “swipe option”!! Posting a link through Instagram stories gets publishers 15-20% more clicks. It’s never been more simple, guys, Instagram is helping you out. Create personal posts through stories and make sure to include a “swipe” option that transfers the user to the blog post itself.

This is a great time to jump on the video marketing bandwagon and use the video content tools brought to you by Instagram. KPCB reports that 74% of internet traffic will be video content this year!

Let’s wrap it up

We probably lost you at “700 million monthly users”. Here’s what you really need to remember:

Pull quotes are a great way to grab the attention of your followers quickly. Select a good photo, add a short but powerful quote to it, and attach a description with a short link in the comment section. Infographics and data visualizations are powerful. Keep them simple, but make the reader want to know more. Videos, videos, and more videos. Whether you are posting Instagram stories (regularly, no less) or videos on your page, make them personal and make sure to attach links to your blog posts.

If there’s a 65% chance you’ll remember these last points, our job here is done. Good luck!

Jonathan is the Content Crafter and Marketer for Foundr – place dedicated to empowering each and every entrepreneur out there with the best knowledge, tactics and actionable advice on the planet. Whether it’s finding out the latest productivity hacks, or figuring out the best startup business models, Jonathan is all about making sure that anyone that calls themselves an entrepreneur has a chance to continuously improve. You can check out more of his writing, and more about Foundr itself at: foundrmag.com

The post 3 Ways to Turn Blog Posts into Engaging Instagram Content appeared first on ProBlogger.

      


Relive MozCon with the 2017 Video Bundle

Originally published on: http://feedproxy.google.com/~r/seomoz/~3/IL3pA-FSae0/mozcon-2017-video-bundle

Posted by Danielle_Launders

MozCon may be over, but we just can’t get enough of it — and that’s why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle. You’ll have 26 sessions at your fingertips to watch over and over again — that’s over 14 hours of future-focused sessions aiming to level up your SEO and online marketing skills. Get ahead of Google and its biggest changes to organic search with Dr. Pete Meyers, prepare for the future of mobile-first indexing with Cindy Krum, and increase leads through strategic data-driven design with Oli Gardner.

Ready to dive into all of the excitement? Feel free to jump ahead:

Buy the MozCon 2017 Video Bundle

For our friends that attended MozCon 2017, check your inbox: You should find an email from us that will navigate you to your videos. The same perk applies for next year — your ticket to MozCon 2018 includes the full video bundle. We do have a limited number of super early bird tickets (our best deal!) still available.

This year’s MozCon was truly special. We are honored to host some of the brightest minds in the industry and the passion and insights they bring to the stage. We know you’ll enjoy all the new tactics and innovative topics just as much as we did.

But don’t just take our word for it…

Here’s a recap of one attendee’s experience:

“Attending MozCon is like a master’s course in digital marketing. With so many knowledgeable speakers sharing their insights, their methods, and their tools all in the hopes of making me a better digital marketer, it seems like a waste not to take advantage of it.”
– Sean D. Francis, Director of SEO at Blue Magnet Interactive

The video bundle

You’ll have access to 26 full video presentations from MozCon.

For $299, the MozCon 2017 video bundle gives you instant access to:

26 videos (that’s over 14 hours of content) Stream or download the videos to your computer, tablet, or phone. The videos are iOS, Windows, and Android-compatible Downloadable slide decks for presentations

Buy the MozCon 2017 Video Bundle

Want a free preview?

If you haven’t been to a MozCon before, you might be a little confused by all of the buzz and excitement. To convince you that we’re seriously excited, we’re sharing one of our highly-rated sessions with you for free! Check out “How to Get Big Links” with Lisa Myers in the full session straight from MozCon 2017. Lisa shares how her and her team were able to earn links and coverage from big sites such as New York Times, the Wall Street Journal, and BBC.

I want to thank the team behind the videos and for all the hours of editing, designing, coding, processing, and more. We love being able to share this knowledge and couldn’t do it without the crew’s efforts. And to the community, we wish you happy learning and hope to see you at MozCon 2018 in July!


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Neil Patel’s Advanced Content Marketing Summit

Originally published on: http://feedproxy.google.com/~r/crazyegg/~3/9vGerbijpSU/

The best part of attending a conference is getting all the latest juicy knowledge in one place, all at the same time, and before the rest of the world knows about it. When a conference is good, you frantically write down notes, future to-dos, new strategies and you can’t wait to get back to eagerly implement all your newfound knowledge. But then there are the down sides: Booking flights and hotel rooms Remembering to do all your expensing Forgetting something at home Completely fudging up your schedule Putting your dog in the kennel And the sheer exhaustion by the end…

The post Neil Patel’s Advanced Content Marketing Summit appeared first on The Daily Egg.