Originally published on: https://www.marketingprofs.com/charts/2017/32719/the-content-marketing-structures-processes-and-tools-most-used-by-brands

Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey map, according to research from Content Marketing Institute. Read the full article at MarketingProfs

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