Originally published on: http://feedproxy.google.com/~r/crazyegg/~3/RHIQobMuzS8/

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Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this is likely your approach. To which I say: consider Theon, son of the Ironborn king, in Game of Thrones. Stand for something — like proving yourself to your cruel dad — or risk dying for anything. Instead of a slow death, you need to take a level-headed, fight-to-the-death approach. Like Daenerys Targaryen in her mission to reclaim the Iron Throne in the nearly bankrupted city of King’s Landing. Sound like how your SaaS company is…

The post The Game of Thrones Approach for Powerful SaaS Free Trial Emails appeared first on The Daily Egg.

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