The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)

Originally published on: http://feedproxy.google.com/~r/entrepreneur/salesandmarketing/~3/7nNIUJ4FZNg/303355

Remember Dove’s recent “Beauty of Diversity” ad? The message for those who would market self-esteem: Be very, very careful.

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