What is a Vanity Metric?

Originally published on: http://feedproxy.google.com/~r/crazyegg/~3/w5rVOIn-bDU/

what is a vanity metric

A metric that makes you feel good without telling you anything about your business. Or as Tim Ferris puts it: ‘Vanity metrics: good for feeling awesome, bad for action.’ Vanity metrics are things you can measure that don’t matter. They’re easily changed or manipulated, and they don’t bear a direct correlation with numbers that speak to business success. People use vanity metrics because they don’t know that these numbers don’t really count, or because vanity metrics can make you feel like you’re getting results — even though they don’t really tell you anything about your business health or growth. What’s…

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